What is Alignment Coaching?


Alignment is about finding harmony between your values, passions, and business goals. It’s about creating a business that not only makes money, but also feels good for you to run. It’s about bringing who you are and what you do together so that your work feels good and your life feels grounded.

Alignment coaching is a personalized approach to helping you navigate the challenges and decisions of your online business while staying true to your values and goals. Through thoughtful questioning and guidance, alignment coaching empowers you to align your actions with your authentic self, allowing you to create a thriving and fulfilling business without sacrificing your well-being. It’s about finding the balance between strategy and self-care, and discovering a path that resonates with who you are as a business owner.


Hi! I’m Steph !

Enneagram 1, INFJ, Wonder Seeker, Wife, Mom, Business Owner, Writer, Cat Person, tea-drinker.

With a background in Social Work and over a decade working as a mental health  Counsellor, I’ve honed the skills needed to navigate complex situations and provide the support you need. This expertise helps me to nurture you while you nurture your business, creating a balanced and harmonious approach to achieving your goals

For over 8 years, I’ve been running a web design studio with The Hubster at AE Media Inc. and working closely with online business owners. Through this work, I’ve gained valuable insights into the world of running a small business online. My expertise in eComm lies in UX strategy for thriving websites, crafting user experience designs that boost sales, and ensuring online customers have a positive and satisfying experience.

I’ve been in your shoes as well. As the Canadian Manager of a successful international eCommerce brand, I’ve faced the challenges of handling tricky logistics, staying up late waiting for the sync (IYKYK), and managing customer service for thousands of customers.

Integrated and Aligned work for me looks like using my experience in both Counselling and eCommerce / online business to help YOU create a business that aligns with your life and helps you make money in a way that doesn’t have you burning out. I don’t want you to dread your work, I want you to love it! Let’s do this journey together.


My approach to Coaching

Get to know me

I take a holistic approach to business and life because they’re so intertwined. Here are some of the things that matter most to me as I interact with you:



I am committed to your well-being, helping you create a sustainable work-life integration and a thriving business that resonates with your values



Women in business don’t have to hide or be small. We can take up space and create thriving businesses that we love



I am here to guide you on a path that aligns with your values and goals. You are my peer and collaborator, I’m not a guru & I’ll never speak down to you because that’s gross



Some seasons are tough. Together we’ll honour what you’re going through because it’s through this gentleness we can find  clarity and make a plan that helps you and your business thrive (rather than a push-through mindset that can lead to burnout)



Challenges and setbacks are a part of every journey. I provide a safe space for you to embrace them without judgment


Discover my free resources to help you feel aligned in your business

Get the Free Guide Here

How To Stop Feeling Overwhelmed in Your Business

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